CAT Marketing markets beautiful destinations and exciting experiences along with great hospitality and accommodation in some of the finest safari lodges, beach lodges, boutique hotels and guest houses in Southern Africa.

This monthly service targets our long standing relationships with the top tour operators and agents in the Southern African tourism industry. CAT Marketing takes pride in introducing them to our wonderful array of lodge, hotel and guest house owners. We offer consultation in both branding and marketing management.

Understanding the product and its various target markets is key to the process. Together with the properties' management and staff, using specifically designed analysis toolkits, we work through a branding and marketing analysis, building a strategic plan that is measurable and can be implemented and revisited on a regular basis. This analysis, strategic plan and the implementation thereof is aimed at maximising revenue and client retention. 

Custom African Tourism Consulting offers a wide range of services to the hospitality industry. This is an extremely competitive industry where market trends and the ebb and flow of public opinion are often the deciding factors in which establishments prosper and which do not.
It is vital for all establishments to have a true understanding of what their guest experiences whilst in their care. It is also important, in today’s times, to keep the staff and management up to date and always aware of the issues at hand.

CAT Consulting offers guest experience analysis, on-site training, motivational programs and workshops aimed at keeping hospitality staff on their toes and guests happy.

CAT Consulting offers a complete guest experience analysis starting with the reservation process and running through each area from their welcome to their departure; incorporating meals, activities, services, staff interaction, cleanliness, amenities, activities and the overall experience. The team will spend 48 hours on the property as guests, utilising a custom designed Analysis Toolkit to measure and evaluate the impact of the various areas of guest contact and perception.